As the speed of change is accelerating, the ability to rapidly perceive and respond to this change becomes a major challenge. Communication Service Providers (CSPs) have to "listen" to customers more carefully and "respond" back in real-time, with a relevant and engaging way that addresses customer needs. Therefore, CSPs need a way to improve customer experience, maximize loyalty and, eventually, achieve better commercial results.
SmartCampaign™ provides a flexible framework for creating, managing and monitoring of targeted & personalized campaigns across all channels. It enables operators to adapt their marketing efforts, quickly and successfully, to the benefit of improved market share and customer experience.
SmartCampaign™, strengthened with Intracom Telecom's BigStreamer™ analytics (see Figure 1), delivers sophisticated targeted and personalized campaigns, real-time data previews, interactively design reports and dashboards that quickly convey business trends.
Through the 5-step business process illustrated in Figure 2 above, SmartCampaign™ solution increases ARPU giving CSPs a competitive edge and leading to new business opportunities.
Intracom Telecom's SmartCampaign™ solution is a powerful and flexible framework providing:
SmartCampaign™ solution enables Communications Service Providers to attract new subscribers, enhance customer loyalty and increase revenues through real-time, targeted promotional campaigns.
Such campaign examples, enabled through SmartCampaign™ solution, are described below:
Real time targeted campaigns based on the context of each individual customer. Approaching customers by offering products & services they are interested in.