Cognitiva™ is the brand name of Intracom Telecom’s portfolio of Artificial Intelligence use cases for Telco, Wireless Networks, Financial Services, Utilities and Smart Cities.
It is all about the adoption of Advanced AI/ML Technologies, such as self-learning systems that use data mining, pattern recognition and Natural Language Processing (NLP), to simulate human thought. These technologies are able to efficiently manage and analyze, in real-time, massive quantities of dynamic and mainly unstructured data, in order to offer high-value Customer Services, transform internal organization’s operations and streamline its processes.
Intracom Telecom strongly believes that multiple Industries’ Companies should move towards the cognitive way of operating, in a more intelligent way, because data is a valuable heritage that definitely will boost their way of business. Organizations need something more than customers’ & financial insights, since customers are now digital-savvy with widened demands.
Intracom Telecom offering allows real time data integration, end to end complex data management and analysis, legacy systems’ modernization through APIs, as well as advanced AI/ML use cases implementation via a powerful Data Science Environment. Intracom Telecom has introduced a powerful suite of AI-driven Use Cases aiming at facilitating day-to-day operations and refining the customers’ digital journeys:
Leveraging its deep expertise in Big Data Analytics & Artificial Intelligence, Intracom Telecom has developed Cognitiva™ to address the challenges and objectives of various industries, including Telcos, Financial Services, Utilities and Smart Cities.
For more details, please refer to Applications
Cognitiva™ is a set of enterprise-ready AI Applications that empower both, operational and commercial business units of an institution with real time insights, by leveraging existing infrastructure and advanced Artificial Intelligence algorithms and technologies’ capabilities.
Addressing the latest challenges of any Industry, Cognitiva™ provides:
Cognitiva™ comes on top of existing applications of an organization (like Digital Wallet or a PFM App of a Bank or a Loyalties Platform of a company) empowering not only customers with intelligent services offered to him but also facilitating multiple operational and commercial business units of the organization itself, which certainly get benefit by the use of structured & ‘intelligently’ served information, viewed at a single point of reference (from General Management, MIS & Reporting Divisions, to the staff of Physical Branches network and centralized operations’ departments).
For more details, please refer to ‘ Applications ’
Intracom Telecom addresses FS sector’s challenges efficiently by leveraging Cognitiva™ Artificial Intelligence to empower multiple back-end applications, daily operations & customer interactions, via the following groups of intelligent Use Cases:
By integrating real-time customer interaction data – originating from any possible data source (i.e. physical branches network, call center, digital channels, e-mail, social media, etc.) and leveraging advanced AI & ML Algorithms, Customer Intelligence Incubator is a set of AI-powered modules aiming to aggregate & analyze all customer-related and customer-produced data at a Single Point of Reference. Fully customizable and interactive Dashboards for the following Use Cases:
AI-powered set of Use Cases for Intelligent Branches’ Operations:
Financial Services evolution imposes AI-powered add-on Modules for any Personal Financial Management (PFM) because PFM constitutes the new way of customer service, as it enables the Bank to act as a financial consultant to its clientele. PFM goes beyond ‘yet-another’ banking mobile app, as users have the capability to perform a series of actions, such as create a saving goal or a budget plan, as well as receive meaningful information regarding their transactions, accounts and products.
Cognitive PFM comes to offer a traditional PFM boosted with Artificial Intelligence (AI) capabilities, meaning that it could optimally consult the user, based on his past but also future behavior and similar users’ profile. Intracom Telecom Cognitive PFM unfolds a portfolio of AI Use Cases, as follows:
Intracom Telecom addresses the Telco challenges by leveraging Cognitiva™ Artificial Intelligence to enhance CSP’s Customer Experience, improve Products & Services and assure Operation Network efficiency. Use Cases developed for large CSPs include:
An operator’s Technical Department usually finds hard to choose an optimum time window during which required network upgrades and maintenance can take place without a negative impact on customer service experience. Intracom Telecom’s predictive maintenance solution, applies a sophisticated recommendation algorithm on data from both customer network behavior and forecasted traffic volume and forecasts the best possible time interval when maintenance can take place. In this way, a CSP ensures minimum revenue loss while avoiding service disruptions.
Optimizing each customer’s journey is a demanding challenge that most CSPs face and is influenced by the risks and faults associated with each path’s selection. Intracom Telecom’s customer journey optimization solution, takes input from journey’s touchpoints, customer’s digital profile and digital channel usage and applies a forecasting algorithm. Among others, the algorithm correlates root causes, evaluates different paths and estimates probabilities for each path’s failure. The output of this process is a proposed set of alternative options and services that can be offered which improve customer’s experience, increase retention and minimize churn. For the CSP, the extra benefit is that customer’s journey process can also be proactively optimized.
Telco Operators (CSPs) are constantly evaluating how to adopt their products in order to stay ahead of their competitors, by analyzing customer experience and targeting the products which receive poor feedback for further improvement, as well as identifying the ones that receive positive feedback to further promote them.
This evaluation costs a huge amount of time and money as CSPs need to constantly monitor their customers' behavior, but also need to analyze data in near real-time in order to act promptly and improve their revenue. Cognitiva™ automates this process via sentiment analysis, an automated process that determines whether a textual input is positive, neutral or negative, solving a number of challenges, including annotation automation and accuracy as well Greek language capability.
At any given moment, a CSP needs to prioritize investments within a diverse portfolio of areas. Intracom Telecom’s Smart CAPEX solution combines Artificial Intelligence, Big Data and Business Intelligence, based on unified data and commonly defined business rules, to enable business stakeholders address strategic questions around capital expenditure funding. By leveraging technology, commercial and technical metrics the solution creates a dynamic attribution model that overlays and visualizes related costs and investments. Then, a forecasting algorithm evaluates and recommends the best feasible CAPEX investment while forecasting profitability per service, technology and customer segmentation.
Cross-domain configuration issues are very common during the rollout phase, delaying the deployment plans, making it too hard to be identified and resolved, and may possibly smear the subscribers’ experience. These issues require troubleshooting spanning across multiple technology domains and enchain experts from various disciplines, to analyze and evaluate the configured parameters and examine the potential impact of reconfiguration. Intracom Telecom’s AI-powered Intelligent Configuration Search provides a continuous and insightful evaluation to isolate and correct the misconfiguration on NE level, Network segment level or even Network-wide.
Intracom Telecom Cognitiva™ for Utilities ™ Smart Cities utilizing tools that receive, analyze and manage data obtained from Internet of Things (IoT) devices and enables a plethora of applications for both cities and citizens, such as: