Athens, Greece - 18 February 2014 -Intracom Telecom, a global telecommunication systems vendor, today announced ValueStreams, its innovative Telco Subscribers' Monetization solution based on its Big Data Analytics platform, BigStreamer™.
This pioneering Big Data solution enables Communication Service Providers (CSPs) to monetize demographic, behavioral & social insights of mobile subscribers. With ValueStreams, operators can define meaningful target groups with razor-sharp accuracy, get enlightened by their revealed attributes and launch fine-grained marketing campaigns precisely matching the group members' profiles.
ValueStreams is based on BigStreamer™, Intracom Telecom's Hadoop-powered Big Data Analytics and Complex Event Processing platform as well as on Grandata's Social Universe platform. BigStreamer™ is fully aligned with TM Forum's standards & best practices including a Big Data Analytics Reference Model-compatible architecture. Intracom Telecom has been an active member of TM Forum's Big Data Analytics project, a collaborative initiative for the creation of a Guidebook, part of Frameworx standard, which offers practical "how-to" and best practices for the real-life implementation of Big Data Analytics use cases.
Intracom Telecom presented ValueStreams during the TM Forum's Big Data InFocus Conference held in Amsterdam, January 27-29, 2014. Following the positive feedback received during the conference, Mr. Sotiris Bithas, Marketing Director of Telco Software Business Division at Intracom Telecom, stated: "Evidently, the industry is gradually transitioning from delivering hyped statements on what Big Data could potentially achieve to demanding working solutions that deliver real benefits. Through BigStreamer's ValueStreams feature, CSPs can turn their data into actionable insights, thus, creating new revenue streams."Intracom Telecom will also be demonstrating ValueStreams, at its stand number 6I40, in hall 6, during Mobile World Congress, 24-27 February 2014, in Barcelona, Spain.
Intracom Telecom is a global telecommunication systems vendor operating for over 35 years in the market. The company innovates in the wireless access and transmission field, offers a competitive telco software solutions portfolio and combines its offerings with a complete range of professional services. Intracom Telecom invests significantly in developing cutting-edge products and solutions while exploiting its advanced in-house R&D center. Over 100 customers in more than 70 countries choose Intracom Telecom for its state-of-the-art offerings. The company's clientele consists of fixed & mobile telecom operators, public authorities and large enterprises. Intracom Telecom's major shareholders are Intracom Holdings and Sitronics.